Clear functions
Every product has a job: clean, hydrate, shape, wash or scent.
Look put together. Use fewer products.
Modern men's skincare, hair, body and fragrance products built around clear routines and better daily maintenance.
Batch 001 sold out. Join the list for Batch 002.
- Face
- Hair
- Body
- Scent
- Kits
The useful shelf.
Four clear jobs before anything else: clean, hydrate, shape and scent. No invented reviews, no checkout, no claims that belong in a lab file.
Clean Slate Face Wash
Low-foam daily face wash.
$16 / £13Release list
View productDaily Weightless Moisturiser
Lightweight daily moisturiser with a non-greasy finish.
$22 / £18Release list
View productMatte Clay Hair Paste
Matte finish, flexible hold, no helmet effect.
$24 / £19Release list
View productSurface Eau de Parfum
Mineral citrus, dry woods and clean skin.
$72 / £58Release list
View productBetter materials. Less theatre.
Alluvium is built around products with clear jobs, direct names and packaging that can live on a real shelf.
Shelf-safe design
Packaging that can live in a real bathroom, gym bag or desk drawer.
Routine-first
Built around what men actually repeat, not what sounds good in a campaign.
Fair pricing posture
Premium-feeling products without fake luxury markups.
Face, hair, body, scent. Nothing weird.
Routine-first grooming for workdays, weekends and clean daily maintenance.
Face
Cleanser, moisturiser, planned SPF and simple routine support.
Hair
Matte texture, flexible hold and no crunchy finish.
Body
Clean shower products for daily use and reset moments.
Scent
Modern everyday fragrance without department-store theatre.
Kits
Simple systems for starting, gifting or travelling.
Find the routine that does enough.
Pick the job first. Add only the products that support it.
Build routineUseful grooming notes.
Practical guides for men searching for simple skincare, grooming kits, hair clay, fragrance, SPF and shaving routines.
Men's skincare routine
A practical men's skincare routine guide covering face wash, moisturiser, SPF, oily skin, dry skin and how to keep the routine simple.
Best face wash for men
A practical guide to choosing the best face wash for men, including skin feel, oily skin, dry skin, fragrance and daily use.
Men's moisturiser
A guide to men's moisturiser, including lightweight texture, oily skin, dry skin, non-greasy finish and daily use.
Men's grooming kit
A practical guide to men's grooming kits, including face wash, moisturiser, hair product, body wash, fragrance and travel basics.
Men's hair clay
A guide to men's hair clay, including matte finish, hold, texture, hair length, pomade comparison and how to apply it.
Men's fragrance
A practical guide to men's fragrance, including everyday cologne, eau de parfum, scent families, office wear and how much to apply.
Men's sunscreen
A practical guide to men's sunscreen and daily SPF, including face sunscreen, texture, white cast, oily skin and morning routine fit.
Skincare for oily skin men
A practical skincare guide for men with oily-feeling skin, including cleanser, lightweight moisturiser, matte finish and routine consistency.
Batch 001 is gone. Batch 002 opens soon.
Join for early access, routine notes and launch pricing.